Skill Set – Project Management, Marketing and Communications
The Purpose – To increase national visibility of conference, build attendance and event sponsorships.
The Challenge – To manage entire event from conception to inception, while enhancing the organization’s brand awareness and marketing event’s unique subject matter.
Key Deliverable – Created marketing strategy and related materials to increase awareness of event through effective use of social media. Production and coordination of national conference logistics which included; coordinating speakers, obtaining sponsorship, arranging meeting location, hotel accommodations, meals, audio-visual equipment, registration and creation of printed materials.
Measurement of Success – Increased attendance by 22%, produced new materials for organization and increased visibility through the use of social media.
Recommendation – Kayla’s creative and strategic efforts have provided a valuable new approach for marketing a difficult to sell project, substantially increasing visibility and participation. Her organizational skills are extraordinary and helped us save both time and money. We now enlist her help in producing this national conference, annually. She has our highest recommendation.
Carolyn Esparza, LPC
Executive Director National Prisoner’s Family Conference
