Skill Set – Business Development, Marketing and Public Relations
The Purpose – To establish and create visibility for services and building a strong brand awareness to help a reality show contestant create a viable business model from their television show appearance.
The Challenge – Developed positioning and key messages based on a thorough analysis of the client’s strategic market direction, target audiences, competition and customers. Created a communications campaign aimed at integrating key messages and positioning. Mentored client to maintain a positive public image and remain goal-focused to successfully create a viable business outcome from reality show appearance.
Key Deliverable – Business and marketing development from ground up to gain a competitive market advantage in personal training and motivational speaking arena.
Measurement of Success – Client achieved creation of a profitable business, published a book, organized a “pay it forward” weight loss group and increased speaking appearances.
Recommendation – I knew Kayla for several years before my appearance on the Biggest Loser in 2006 and knew she was the one to turn to when I wanted to establish a positive brand image. Kayla has assisted me in developing and marketing my ideas into a profitable reality for my business, speaking engagements and public appearances. Through the processes Kayla has been the catalyst and she has introduced me to myriads of people to help me with my endeavors. The bottom line is Kayla simply knows everyone!
The number one thing I like about Kayla is she gives it to me straight. She keeps me focused on my public image and explains what changes I needed to make or just disregard to keep the positive image I want to portray.
If you simply want the best, I suggest you call the best. Call Kayla!
Ken Coleman
Motivational Speaker, Author and Personal Trainer
